ikea regala una bicicleta a cada uno de sus empleados

Published: 16 December 2006 . the independent.

Ikea, the Swedish retail chain, showed its green credentials yesterday by giving all 9,000 of its workers a free bicycle.

The store handed out the £139 fold-up bike and offered a 15 per cent subsidy on public transport at its Christmas breakfast. This year the flatpack furniture specialist decided that giving a bike would send a strong environmental message.
The bicycle is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," Ikea's UK manager, Peter Hogsted, said. "The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment."